Sales management

a multinational perspective by Paolo Guenzi

Published by Palgrave Macmillan in Houndmills, Basingstoke Hampshire, New York .
Written in

  • Sales management,
  • Selling,
  • BUSINESS & ECONOMICS / Sales & Selling,
  • Marketing,
  • BUSINESS & ECONOMICS / Management,
  • BUSINESS & ECONOMICS / Marketing / General

  • Edition Notes

    Includes bibliographical references and index.

    Statementedited by Paolo Guenzi and Susi Geiger
    LC ClassificationsHF5438.4 .S22715 2011
    The Physical Object
    Paginationxxvii, 491 p. :
    Number of Pages491
    ID Numbers
    Open LibraryOL24847412M
    ISBN 109780230245952
    LC Control Number2011003961


    Sales management is a crucial aspect of any business, and the book "Sales management: A multinational perspective" by Paolo Guenzi provides valuable insights into this field. Published in 2011, this book offers a comprehensive overview of sales management strategies, techniques, and best practices. Whether you are a sales professional looking to enhance your skills or a business owner seeking guidance on how to improve sales performance, this book is a valuable resource.

    About the Book

    The book "Sales management: A multinational perspective" by Paolo Guenzi covers a wide range of topics related to sales management. With its focus on multinational perspectives, this book offers readers a comprehensive understanding of the challenges and opportunities faced by sales managers in different cultural and organizational contexts.

    Subjects Covered

    The book encompasses various subjects in the field of sales management, including:

    • Sales management
    • Selling
    • BUSINESS & ECONOMICS / Sales & Selling
    • Marketing
    • BUSINESS & ECONOMICS / Management
    • BUSINESS & ECONOMICS / Marketing / General

    By delving into these subjects, the book provides readers with a well-rounded understanding of sales management and its interconnectedness with different aspects of business operations.

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    "Sales management: A multinational perspective" by Paolo Guenzi is an essential resource for anyone interested in sales management. With its comprehensive coverage of the subject and focus on multinational perspectives, this book offers valuable insights and strategies that can enhance sales performance and help businesses thrive in diverse markets. Download the book in your preferred format today and gain a deeper understanding of sales management in a global context.