Thesis (M. A. (Marketing)) - University of Ulster,2003.
If you are interested in learning about the similarities and differences in hospitality marketing management between Taiwan and Northern Ireland, Yi-Chen Li's book is a must-read. Published in 2003, this insightful book provides a comprehensive analysis of the two regions and their approaches to marketing in the hotel tourist industry.
In the first chapter of the book, Li introduces the readers to the tourism industries in Taiwan and Northern Ireland, providing a background on their historical development and current significance. This chapter is essential to gain a broader understanding before delving into the specifics of hospitality marketing management.
For those looking to gain insights into the Taiwanese hotel market, the second chapter is a treasure trove of information. Li explores the marketing strategies employed by hotels in Taiwan, including the use of social media, online booking platforms, and loyalty programs. Readers will obtain valuable knowledge on the most effective marketing techniques utilized in this region.
The third chapter focuses on the marketing strategies employed by hotels in Northern Ireland. From traditional advertising methods to modern digital marketing techniques, this section provides an in-depth analysis of the marketing landscape in the region. Readers will gain valuable insights into how Northern Ireland hotels attract and retain customers.
The fourth chapter of the book is dedicated to comparing the marketing approaches of Taiwanese and Northern Ireland hotels. This section offers readers a chance to understand the similarities and differences in strategy and tactics used by these two regions. By examining successful case studies and industry trends, Li presents an overview of the strategies that can be learned from each region.
In the fifth chapter, Li synthesizes the information presented and draws conclusions about the implications for hospitality marketing management. Readers will gain a deep understanding of how the hospitality industry in Taiwan and Northern Ireland can learn from one another and adapt their marketing strategies to succeed in a highly competitive market.
Yi-Chen Li's book provides a comprehensive and detailed analysis of hospitality marketing management in the Taiwanese and Northern Ireland hotel tourist industry. By reading this book, you will gain valuable insights into the marketing strategies and approaches utilized in these two regions. Whether you are a marketing professional or simply interested in the topic, this book is a valuable resource in understanding the intricacies of the hospitality industry.