an introduction by Gary Armstrong

Published by Prentice Hall in Boston .
Written in

  • Marketing

  • Edition Notes

    Includes bibliographical references and index.

    StatementGary Armstrong, Philip Kotler
    ContributionsKotler, Philip
    LC ClassificationsHF5415 .K625 2012
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL25078869M
    ISBN 100132744031
    ISBN 109780132744034
    LC Control Number2011042944


    Marketing by Gary Armstrong is a comprehensive guide that provides an introduction to the field of marketing. Published in 2012, this book offers valuable insights and strategies for individuals and businesses looking to enhance their marketing knowledge and skills. Whether you are new to the field or an experienced marketer, this book offers practical information and real-world examples to help you succeed in today's competitive marketplace.

    About the Author

    Gary Armstrong, a renowned marketing expert and professor, has vast experience in the field of marketing. He is a professor of Marketing in the Kenan-Flagler Business School at the University of North Carolina. With his deep knowledge and understanding of marketing principles, Armstrong offers valuable perspectives and insights in this book.

    Key Topics Covered

    Marketing by Gary Armstrong covers a wide range of topics related to marketing. Some of the key subjects covered in this book include:

    • The marketing process
    • Consumer behavior
    • Segmentation, targeting, and positioning
    • Product and service strategy
    • Pricing strategy
    • Marketing channels and retailing
    • Integrated marketing communication

    These topics are presented in a clear and concise manner, making it easy for readers to understand and apply the concepts to their own marketing activities.

    Format and Availability

    Marketing by Gary Armstrong is available in various formats, including:

    • PDF
    • ePub
    • Mobi
    • Txt

    Readers have the flexibility to choose the format that suits their preferences and reading devices. The book can be downloaded for free from [website name], or it can be read online for free.

    ISBN and Publication Details

    The ISBN-10 code for Marketing by Gary Armstrong is 0132744031. The book was published in the United States by Prentice Hall, with the publish country listed as MAU.


    Marketing by Gary Armstrong is an invaluable resource for individuals and businesses seeking to enhance their marketing knowledge and skills. With its comprehensive coverage of key marketing topics and the expertise of the author, this book provides practical insights and strategies that can be applied in today's rapidly evolving marketing landscape. Whether you are a marketing student, professional, or entrepreneur, this book is a must-read to stay ahead in the competitive world of marketing.