|Statement||Sunil Gupta, Donald R. Lehmann.|
|Contributions||Lehmann, Donald R.|
|LC Classifications||HC79.C6 G86 2005|
|The Physical Object|
|LC Control Number||2004060062|
The book titled "Managing Your Customers as Investments: The Strategic Value of Customers in the Long Run" by Sunil Gupta is a comprehensive guide for businesses to understand the importance of treating customers as long-term investments. This article will provide an overview of the book's main concepts and key takeaways for businesses looking to optimize their customer relationships.
In this book, Sunil Gupta emphasizes the strategic value of customers and highlights how managing customers like investments can lead to long-term success. By viewing customers as assets that require nurturing and development, businesses can create sustainable growth and secure a loyal customer base.
Sunil Gupta delves into the relevance of understanding customers' preferences in order to establish strong customer relationships. By identifying and catering to customer preferences, businesses can provide personalized experiences and enhance customer satisfaction. This leads to increased customer loyalty and repeat business, ultimately driving profitability.
Downloading this book will provide businesses with insights into how to maximize customer lifetime value (CLV). Sunil Gupta stresses the importance of focusing on the long-term value of customers rather than short-term gains. By investing in customer relationship management strategies, businesses can nurture their customers and maximize their lifetime value, resulting in sustained revenue growth.
If you are interested in understanding the strategic value of customers and how to manage them as investments, you can download the book "Managing Your Customers as Investments" by Sunil Gupta in various formats. Whether you prefer reading the book in PDF, EPUB, MOBI, or TXT format, you can access it for free on our legal book download website. Reading this book will provide you with actionable strategies to improve your customer relationships and drive long-term business success.
"Managing Your Customers as Investments: The Strategic Value of Customers in the Long Run" by Sunil Gupta is a valuable resource for businesses looking to understand the long-term benefits of customer relationship management. By recognizing the strategic value of customers, understanding their preferences, and maximizing their lifetime value, businesses can build a strong foundation for sustainable growth. Download this book for free and gain essential insights into managing your customers as investments.