Managing your customers as investments

the strategic value of customers in the long run by Sunil Gupta

Published by Pearson Education in Upper Saddle River, NJ .
Written in

  • Consumers.,
  • Consumers" preferences.

  • Edition Notes

    Includes index.

    StatementSunil Gupta, Donald R. Lehmann.
    ContributionsLehmann, Donald R.
    LC ClassificationsHC79.C6 G86 2005
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL3310407M
    ISBN 100131428950
    LC Control Number2004060062


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    The Strategic Value of Customers

    In this book, Sunil Gupta emphasizes the strategic value of customers and highlights how managing customers like investments can lead to long-term success. By viewing customers as assets that require nurturing and development, businesses can create sustainable growth and secure a loyal customer base.

    The Power of Customer Preferences

    Sunil Gupta delves into the relevance of understanding customers' preferences in order to establish strong customer relationships. By identifying and catering to customer preferences, businesses can provide personalized experiences and enhance customer satisfaction. This leads to increased customer loyalty and repeat business, ultimately driving profitability.

    Maximizing Customer Lifetime Value

    Downloading this book will provide businesses with insights into how to maximize customer lifetime value (CLV). Sunil Gupta stresses the importance of focusing on the long-term value of customers rather than short-term gains. By investing in customer relationship management strategies, businesses can nurture their customers and maximize their lifetime value, resulting in sustained revenue growth.

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    "Managing Your Customers as Investments: The Strategic Value of Customers in the Long Run" by Sunil Gupta is a valuable resource for businesses looking to understand the long-term benefits of customer relationship management. By recognizing the strategic value of customers, understanding their preferences, and maximizing their lifetime value, businesses can build a strong foundation for sustainable growth. Download this book for free and gain essential insights into managing your customers as investments.