The forgotten half of change

achieving greater creativity through changes in perception by Luc de Brabandere

Published by Dearborn Trade Pub. in Chicago .
Written in

  • Management -- Philosophy,
  • Change,
  • Perception,
  • Creative ability in business

  • Edition Notes

    Includes bibliographical references (p. 165-166) and index.

    StatementLuc de Brabandere.
    LC ClassificationsHD31 .B7198 2005
    The Physical Object
    Paginationxiv, 172 p. :
    Number of Pages172
    ID Numbers
    Open LibraryOL19086312M
    ISBN 101419502751
    LC Control Number2005000524

    Change is an inevitable part of life, and it plays a crucial role in our personal and professional development. In the field of management and business, change is instrumental in driving innovation and creativity. Luc de Brabandere's book, "The Forgotten Half of Change," published in 2005, explores the concept of change from a unique perspective and provides valuable insights into achieving greater creativity through changes in perception.

    The Importance of Change in Business

    For businesses to thrive in a constantly evolving landscape, embracing change is key. Traditional problem-solving methods often rely on a linear approach, focusing primarily on the "known" half – facts, data, and established solutions. However, de Brabandere argues that focusing solely on the known half limits our ability to think creatively and find innovative solutions to complex problems.

    By shifting our perception and embracing the unknown half of change, we open ourselves up to new possibilities and perspectives. This shift in mindset allows us to harness our creative abilities and find unconventional solutions that can propel businesses forward in today's dynamic markets.

    Perception and Creative Abilities

    Within the context of change, perception plays a vital role in unlocking our creative abilities. The book explores the interplay between perception, creativity, and innovation, highlighting the importance of perceiving problems and opportunities differently.

    By challenging our existing mental models and reframing problems, we can uncover new insights and approaches that lead to breakthroughs. De Brabandere provides practical examples and exercises that help readers develop the skills needed to cultivate a creative mindset and enhance their problem-solving abilities.

    The Forgotten Half of Change Strategies

    "The Forgotten Half of Change" introduces various strategies to promote creativity through changes in perception:

    1. Questioning Assumptions: By questioning assumptions and challenging conventional wisdom, we can discover new perspectives and potential solutions.
    2. Uncovering Contradictions: Identifying contradictions within a problem often leads to innovative insights and novel approaches.
    3. Exploring "What If" Scenarios: Embracing hypothetical scenarios encourages thinking beyond established boundaries and can unlock creative ideas.
    4. Connecting Unrelated Concepts: The combination of unrelated concepts can lead to unexplored ideas and unique solutions.

    The Impact of "The Forgotten Half of Change"

    Since its publication, "The Forgotten Half of Change" has become a valuable resource for individuals and businesses seeking to enhance their creative thinking capabilities. By encouraging readers to embrace the unknown and challenge their existing mental models, the book provides a roadmap for developing a creative mindset that can unlock innovation and drive positive change.

    By reading this book, professionals can broaden their perspectives, improve their creative problem-solving skills, and find innovative ways to navigate the ever-changing business landscape.


    In "The Forgotten Half of Change," Luc de Brabandere challenges traditional problem-solving methods and emphasizes the importance of embracing the unknown in order to achieve greater creativity. By shifting our perception and challenging assumptions, we can unlock our creative abilities and find innovative solutions to complex problems. If you are looking to enhance your creative thinking skills and drive positive change in your personal or professional life, "The Forgotten Half of Change" is a must-read. Download the PDF or read online for free to discover the power of perception in achieving greater creativity.