Facebook is the biggest of all social networks and anyone thinking about marketing their business online would love to exploit the benefits Facebook offers. The competition in the sphere of Facebook marketing is real estate social media mastery. stiff but this wouldn’t conceal the fact that any real estate firm can delve into the sphere and make the best out of it.

social media use real estate

Below are some of the tips real estate agents need to drive in clients through social media and Facebook and even generate referrals through existing clients.

Ask for Referrals through Facebook

You already have a personal Facebook page which could be a great avenue to connect with your previous client once again. Chances are that you can generate referrals through that client by contacting him/her privately. This isn’t all about meeting the client physically; you can simply create a private message, implying your request for referrals, and then forward it to that client.

Seriously, any client who has engaged your service and discovered that you offer something awesome would love to connect with you easily on Facebook. This ultimately gives you the chance to persuade that client to refer his/her friends, relatives and probably other prospective customers to you.

real estate on social media

Use Facebook Posts to Show Appreciation

By using Facebook posts to appreciate your clients for their patronage, you will go a long way to establish lasting relationships with them. After doing business with a client, gather vital information about the deal including the date as well as important details about the client.

You can also snap a picture with the client just to mark the beginning of your relationship with them. Keep the picture and take note of the date. After one year of the relationship, you can just share the picture on social media with a post reminding the client of the anniversary. This, of course, is a courteous way to appreciate the client for the business patronage.


Boost Your Facebook Posts

Boosting Facebook posts is a pretty way to generate a massive audience. It’s also a great opportunity to boost awareness by aiming your “target message” – the posts that best convey your business specifics –at the right people. Additionally, it’s recommended that you include a strong call-to-action which could be aimed at encouraging people to sign up for a newsletter.

Share the Picture of a Home before MLS Listings

It’s a good idea to give your Facebook fans pictorial descriptions of a particular home before it gets to the MLS Listings. You can just open a conversation and post a sparkling picture of that home. Then inquire from the audience if they or their friends love the design, structure or other features of the home. Sincerely, those in the conversation could feel like tagging relatives or friends to draw their attention the picture you posted.